Archive for the 'Business Strategy' Category

The Ripple Strategy

The ripple is an interesting phenomenon.
Think of a pebble that falls into a vast body of water. It has an initial ripple effect, where a passerby will notice a change in the equilibrium. Then, the ripple disappears and equilibrium returns. Now compare that with someone digging an interncontinental tunnel, where the angle is off […]

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The Long Tail Dominates: Facebook Roars

It’s no secret that the web has opened up many opportunities to make money from the long tail. Ebay, Google, and Facebook have done a great job in taking advantage of this philosophy. The cold and huddled masses that may have been cast away by the giants of industry in a prior era, are being […]

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Gift Cards: How to Avoid Expiration

In the past, I’ve toyed with ideas to avoid the expiration date on gift cards and, of course, the potential business concepts to capitalize on those ideas. While the gift card business is a tough one, it’s growing hyper-fast and has a tremendous pool of dollars associated with it. With annual expenditures on gift cards […]

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Back from Norway!

So I’m back from Norway in what I consider one of my many whirlwind, highly concentrated business trips. If you’ve never tried one of them before, you should. They’re absolutely perfect for the working professional… creating limited or no jetlag whatsoever, and allowing you the time to vegetate while you sit on a plane for […]

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YouTube of X, MySpace of Y

Trying to build a billion dollar business?
Don’t call it the YouTube of pictures that have an orange dot in the upper left hand corner, or the MySpace for dimple faced diaper wearing sixteen and a half year olds. That means one of two things: You weren’t creative enough to come up with a really original […]

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Weather Predictions: In The Middle of a Storm

Weather Weenies Unite!
It never hurts to put yourself in the middle of a storm, especially when it comes to attracting business attention. The Weather Channel is taking this advice to heart and has decided to champion the need for all meterologists to have the ability to speak to the fundamental science of climate change.

The Weather […]

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E-Book: Flip Your Business Strategy Upside Down

and find more pennies… many more pennies…
The tried and true strategy is usually the one that’s not going to make you any money. Even if it does, it won’t make you the big bucks. After all, there are likely many other competitors trying to do the same thing.
So what do you do?
You take […]

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Viral Video For Business

The political arena is an interesting beast. Usually, it’s full of infighting, backbiting, hearsay, and intrigue. However, there are times where business should take a page from the politicos and employ some of their strategies. Of course, you never know when the next viral video ala “Hillary 1984″ will ever be successful, but you need […]

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