I hope it comes as no surprise that I’m an avid watcher of “technology” (whatever that means) and the trends that I see in the marketplace. Sometimes those trends means technological advancement and sometimes it just means the ability to take technological advancement and find the right niche.

Yid is the Jewish word for Jew and Yideoz is an obvious phonetic take on Videos. In any case, it’s pretty obvious that the killer format in video has been short form content. Specifically, humorous clips continually win the hearts and souls of the viral audience. Springwise is always kind enough to point out new businesses and it has a short writeup of Yideoz.

Yideoz is surfing the right trend by providing a niche venue for Jewish video content. It’ll be interesting to see if the video sites that have been popping up (e.g. funnyordie) will see success. I expect to see many more niche category video content sites appear all over the place. While most of them will die, the best strategy for these players is a combination of local and national promotion. Create the local venue, but seed some content in the likes of YouTube and the other video sharing giants. Oh, and don’t forget to do it on Zedge. If you want your video content to go mobile, that is…

Here are some videos from yideoz. I couldn’t help myself

Painful…

…and some good Jewish music!

Enjoy!