Trying to build a billion dollar business?

Don’t call it the YouTube of pictures that have an orange dot in the upper left hand corner, or the MySpace for dimple faced diaper wearing sixteen and a half year olds. That means one of two things: You weren’t creative enough to come up with a really original idea and your business is going to fail, or you’re short-changing your business and speaking down to your audience (by taking the easy route and lumping it in with some easily recognizable entity).

Now why would you do that? It’s not just bad business, it’s bad karma.

Karma notwithstanding (whether you like it or not), sometimes business is about being in the right place at the right time and capitalizing on the opportunity.

Let’s take the NBA finals. A Spurs-Pistons rematch would have excited me like another lump of coal excites a miner. While the National Basketball Association can’t decide who gets into the NBA Finals, it still put itself in the right place by creating a scenario where that can happen. Lebron James made it happen and the NBA will capitalize. In a big way.

Put your business in the right spot and really hope that you can see and take advantage of that opportunity. It’ll come.

Tim Duncan continues to hope for that opportunity, or is it Lebron? Damn media…