capitalAI Weekly Roundup: 06/03/2007
For those that don’t like the concept of browsing, here’s a summary of some of the more interesting posts that focus on the power of business strategy and the business ideas that travel alongside.
1. If you want to escape media attention, break news before a slow weekend. Google uses this strategy all the time, with the latest manifestation showing up in its purchase of Feedburner.
2. Video continues to be a huge traffic driver on the Internet. Use viral video distribution as part of your strategy to differentiate and break into the marketplace. The rich and famous (Barack Obama, Coke,) to the not-so-famous (It’s Like Spiders) have used it. Shouldn’t you?
3. To continue the video theme, Funnyordie has seen huge success with its initial video by Will Ferrell and Adam McKay. They’ve done something interesting when distributing their video? They don’t. Most probably because the star power keeps on “pulling them in.” My comments on Funnyordie here…
Bon Appetite!
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