and find more pennies… many more pennies…

The tried and true strategy is usually the one that’s not going to make you any money. Even if it does, it won’t make you the big bucks. After all, there are likely many other competitors trying to do the same thing.

So what do you do?

You take your current business strategy and flip it upside down. As I mentioned before, John Chow has taken this advice and performed one of the greatest linkbaits of all time. In the process, he is now the number one ranking Google search result for the search phrase “make money online.”

Nice.

Now, he’s taken this business strategy one step further and is offering a free e-book about the process of making money online. You can get that e-book over here. So you ask, where does he make his money? Very simple. He figures that this e-book will be wildly successful because it’s free and that many users will click on his affiliate links inside the e-book. This will turn into some solid, hard cash. He certainly has flipped the typical blog business strategy upside down.

Maybe one day, I’ll rank number one for the search phrase “business strategy.” Sure it may take a while, but that’s all part of the… business strategy.

Here’s John in action: