Business Strategy: Break News Before a Slow Weekend

The public markets have followed this rule time and again. Ever wonder why Monday has been given the lofty nickname “Merger Monday”? It’s not a coincidence.

Companies announce mergers on Monday because it’s usually news just so great that the commentators need to comment throughout the entire week. Of course, if the company wants to take part in a coverup regarding bad earnigs, or an ill-advised acquisition, it will do it right before the weekend, usually Friday at 5:30 EST. After all, it is called Black Friday.

Let’s just say that this is an exceptionally slow weekend, with the Memorial Day barbecue acting as the absolute capper. Any news that broke this Friday (or even Wednesday or Thursday) must really be hoping for an atypically efficient public death and burial.

For instance, it looks like Google purchased Feedburner for $100mm. Was it embarrassed at the price (not likely), or did it just not want to add fuel to a growing public that is concerned by Google’s lock on the world’s information?

People, it’s the latter. More on that after the barbecue.

…oh, and I also like the logo that TechJuicer put together. Here it is:

googleburner.gif

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