Talk About Business Models: Google Does the New Coke

Google

All web-watchers beware: The search landscape just changed and Google has decided to compete with itself. In typical Google fashion, its decided to redesign its entire home page and allow for what it calls “universal search” across all different areas like web, blogs, news, pictures, videos, maps, etc…

Donna Bogatin at ZDNet has compared this fiasco to New Coke, a total failure. I agree. Google changed the search experience yesterday and I find it annoying and confusing. I liked the simplifed “Top 10″ and it made my life easier (even if it wasn’t better). Even this librarian dislikes it.

My prediction: Google decides to be extremely stubborn (in typical Google fashion) and does not change it’s Google Universal Search until it sees sentiment and market share slip.

Then it offers the option to revert to simplified search.

Then it reverts to simplified Google search. (Or at least gives you a very easy and prominent way of doing so. Remember, Google is the arrogant kid with a watermelon ego.)

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This entry was posted on Friday, May 18th, 2007 and is filed under Business Strategy.

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